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Welcome to Jasmine Alexa. We make refined and considered leisure wear. Inspired by our active lifestyles. Designed so you can set your own pace.
FREE THIS IS ME TOTE ON ALL ORDERS $150+ Shop NOW
"Jasmine Alexa is more than just a clothing brand. We are a community. That’s why I started 'This is me' - our social platform to start the important conversations about mental health and wellbeing." - Jasmine, Founder & Designer
This is me.
Mental health is most often framed as a struggle grounded in shame and isolation — as something we must conquer. Rarely do we hear and see it spoken about through the lens of courage, celebration or acceptance. It's this line of thought 'This is Me' was founded.
This is me: Jess Barber
"You do not need to change your clothes or your body to be of value to the world."
This is me: Sarah Cooper
"Don’t be afraid to do what you love or of failure."
This is me: Stef Jung
At the end of the day, the only person who needs to like you is yourself. I'm really big on authenticity and vulnerability, and I'm constantly working on showing up as the rawest and most honest version of myself.
Together we can make a change!
From little things, big things grow. Our exclusive Jasmine Alexa x The ICONIC non-for-profit ‘This is me’ tee, aims to start those important conversations. Find out how…
This is me: Erika Geraerts
“Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.”
This is me: Shannon Rosie
“Once you have the courage to start having honest and vulnerable conversations with those around you, you realise that we are all just winging it in the best way we can. Life is messy, but it is a beautiful mess!”
This is me: Rochelle Mace
“The shame and guilt left when I realised I was no different from anyone else.”
This is me: Jasmine Alexa Gescheit
“I do not want to be defined by my past, not that is saddens me anymore, but because I know I am a different person now.”
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