Welcome to Jasmine Alexa. We make refined and considered leisure wear. Inspired by our active lifestyles. Designed so you can set your own pace.

Algarve Tank Sky Blue Algarve Tank Sky Blue
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Algarve Tank Sky Blue
Regular price $89.99
    Valencia Bodysuit Acid Yellow Valencia Bodysuit Acid Yellow
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    Valencia Bodysuit Acid Yellow
    Regular price $139.99
      This is me tote bag This is me tote bag
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      This is me tote bag
      Regular price $29.99
        Casablanca Long Sleeve Top Stone Casablanca Long Sleeve Top Stone
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        Casablanca Long Sleeve Top Stone
        Regular price $109.99
          Casablanca Long Sleeve Top Sky Blue Casablanca Long Sleeve Top Sky Blue
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          Casablanca Long Sleeve Top Sky Blue
          Regular price $109.99
            Algarve Tank Green Algarve Tank Green
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            Algarve Tank Green
            Regular price $89.99
              Paint The Sky Shirt Paint The Sky Shirt
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              Paint The Sky Shirt
              Regular price $149.99
                Algarve Tank Orange Algarve Tank Orange
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                Algarve Tank Orange
                Regular price $89.99
                  Portofino Two-Piece Top Black Portofino Two-Piece Top Black
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                  Portofino Two-Piece Top Black
                  Regular price $129.99
                    Valencia Bodysuit Acid Yellow Valencia Bodysuit Acid Yellow
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                    Valencia Bodysuit Acid Yellow
                    Regular price $139.99
                      Casablanca Long Sleeve Top Sky Blue Casablanca Long Sleeve Top Sky Blue
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                      Casablanca Long Sleeve Top Sky Blue
                      Regular price $109.99
                        Casablanca Long Sleeve Top Stone Casablanca Long Sleeve Top Stone
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                        Casablanca Long Sleeve Top Stone
                        Regular price $109.99
                          Costa Brava Tank Pink Costa Brava Tank Pink
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                          Costa Brava Tank Pink
                          Regular price $79.99
                            Costa Brava Tank White Costa Brava Tank White
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                            Costa Brava Tank White
                            Regular price $79.99
                              Costa Brava Tank Black Costa Brava Tank Black
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                              Costa Brava Tank Black
                              Regular price $79.99
                                Algarve Tank Sky Blue Algarve Tank Sky Blue
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                                Algarve Tank Sky Blue
                                Regular price $89.99
                                  Casablanca Long Sleeve Top Sky Blue Casablanca Long Sleeve Top Sky Blue
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                                  Casablanca Long Sleeve Top Sky Blue
                                  Regular price $109.99
                                    Casablanca Long Sleeve Top Stone Casablanca Long Sleeve Top Stone
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                                    Casablanca Long Sleeve Top Stone
                                    Regular price $109.99
                                      Costa Brava Tank Pink Costa Brava Tank Pink
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                                      Costa Brava Tank Pink
                                      Regular price $79.99
                                        Costa Brava Tank White Costa Brava Tank White
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                                        Costa Brava Tank White
                                        Regular price $79.99
                                          Costa Brava Tank Black Costa Brava Tank Black
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                                          Costa Brava Tank Black
                                          Regular price $79.99
                                            The Comeback Leggings Black The Comeback Leggings Black
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                                            The Comeback Leggings Black
                                            Regular price $109.99
                                              Journey Reversible Rib Tank White Journey Reversible Rib Tank White
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                                              Journey Reversible Rib Tank Black Journey Reversible Rib Tank Black
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                                              Portofino Two-Piece Top Black Portofino Two-Piece Top Black
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                                              Portofino Two-Piece Top Black
                                              Regular price $129.99
                                                Valencia Bodysuit Acid Yellow Valencia Bodysuit Acid Yellow
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                                                Valencia Bodysuit Acid Yellow
                                                Regular price $139.99
                                                  Casablanca Long Sleeve Top Sky Blue Casablanca Long Sleeve Top Sky Blue
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                                                  Casablanca Long Sleeve Top Sky Blue
                                                  Regular price $109.99
                                                    Casablanca Long Sleeve Top Stone Casablanca Long Sleeve Top Stone
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                                                    Casablanca Long Sleeve Top Stone
                                                    Regular price $109.99
                                                      Costa Brava Tank Pink Costa Brava Tank Pink
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                                                      Costa Brava Tank Pink
                                                      Regular price $79.99
                                                        Costa Brava Tank White Costa Brava Tank White
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                                                        Costa Brava Tank White
                                                        Regular price $79.99
                                                          Costa Brava Tank Black Costa Brava Tank Black
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                                                          Costa Brava Tank Black
                                                          Regular price $79.99
                                                            Algarve Tank Sky Blue Algarve Tank Sky Blue
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                                                            Algarve Tank Sky Blue
                                                            Regular price $89.99
                                                              Paint The Sky Shirt Paint The Sky Shirt
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                                                              Paint The Sky Shirt
                                                              Regular price $149.99
                                                                In This Moment Tank Fog/Coral In This Moment Tank Fog/Coral
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                                                                In This Moment Tank Fog/Coral
                                                                Regular price $109.99
                                                                  In This Moment Tank Tan/Cobalt In This Moment Tank Tan/Cobalt
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                                                                  In This Moment Tank Tan/Cobalt
                                                                  Regular price $109.99
                                                                    Discovery Pants Rust Discovery Pants Rust
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                                                                    Journey Reversible Rib Tank White Journey Reversible Rib Tank White
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                                                                    Inside Out Tank White Inside Out Tank White
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                                                                    Inside Out Tank White
                                                                    Regular price $69.99
                                                                      Better Days Tank Better Days Tank
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                                                                      Better Days Tank
                                                                      Regular price $109.99
                                                                        The Comeback Crop Black The Comeback Crop Black
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                                                                        The Comeback Crop Black
                                                                        Regular price $99.99
                                                                          This is me Leggings This is me Leggings
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                                                                          This is me Leggings
                                                                          Regular price $59.99 $89.99 Sale price
                                                                            Take Your Time Leggings Take Your Time Leggings
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                                                                            Take Your Time Leggings
                                                                            Regular price $89.99 $139.99 Sale price
                                                                              Set Your Own Pace Tee White Set Your Own Pace Tee White
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                                                                              Set Your Own Pace Tee White
                                                                              Regular price $49.99 $79.99 Sale price
                                                                                Lee T-Shirt Lee T-Shirt
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                                                                                Lee T-Shirt
                                                                                Regular price $69.99 $89.99 Sale price
                                                                                  Jesse Tank Jesse Tank
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                                                                                  Jesse Tank
                                                                                  Regular price $59.99 $79.99 Sale price
                                                                                    Stand Strong Leggings Stand Strong Leggings
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                                                                                    Stand Strong Leggings
                                                                                    Regular price $89.99 $139.99 Sale price
                                                                                      In Your Element Shorts In Your Element Shorts
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                                                                                      In Your Element Shorts
                                                                                      Regular price $69.99 $119.99 Sale price
                                                                                        Gio Crop Gio Crop
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                                                                                        Gio Crop
                                                                                        Regular price $59.99 $89.99 Sale price

                                                                                          This is me.
                                                                                          Our mental health initiative

                                                                                          Mental health is most often framed as a struggle grounded in shame and isolation — as something we must conquer. Rarely do we hear and see it spoken about through the lens of courage, celebration or acceptance. It's this line of thought 'This is Me' was founded; an initiative aimed at normalising and de-stigmatising mental health in our community and beyond, plus providing you with tips and tools to support your entire wellbeing.
                                                                                          At the end of the day, the only person who needs to like you is yourself. I'm really big on authenticity and vulnerability, and I'm constantly working on showing up as the rawest and most honest version of myself.

                                                                                          From little things, big things grow. Our exclusive Jasmine Alexa x The ICONIC non-for-profit ‘This is me’ tee, aims to start those important conversations. Find out how…

                                                                                          “Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.” 

                                                                                          “Once you have the courage to start having honest and vulnerable conversations with those around you, you realise that we are all just winging it in the best way we can. Life is messy, but it is a beautiful mess!”

                                                                                          “The shame and guilt left when I realised I was no different from anyone else.”

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