Welcome to Jasmine Alexa. We make refined and considered leisure wear. Inspired by our active lifestyles. Designed so you can set your own pace.
FREE THIS IS ME TOTE ON ALL ORDERS $150+ Shop NOW


"Jasmine Alexa is more than just a clothing brand. We are a community. That’s why I started 'This is me' - our social platform to start the important conversations about mental health and wellbeing." - Jasmine, Founder & Designer
This is me.
Mental health is most often framed as a struggle grounded in shame and isolation — as something we must conquer. Rarely do we hear and see it spoken about through the lens of courage, celebration or acceptance. It's this line of thought 'This is Me' was founded.
Shop Instagram
@jasmine.alexa
Join the journey
Sign up to receive 10% off your first order,
plus be the first to know about exclusive offers and all J.A news