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About us
Hi there, welcome to Jasmine Alexa!
We make refined and considered leisure wear. Inspired by our active lifestyles. Designed so you can set your own pace.
Effortless pieces are thoughtfully crafted for all body shapes, ease of mixing & matching, and allowing you to move with ease and confidence through all elements of life.
Where it all began
“Being born and raised in Australia has shaped who I am, and subsequently, the foundation of Jasmine Alexa. Founded upon our laidback Aussie lifestyle and active coastal culture, of sunburnt summers, blue skies that turn red at the end of the day, of backyard barbecues with friends and long walks on the beach.
It is also my European and Mediterranean roots that have too shaped who I am and how I design. These cultures are deep within me and the brand. From the way I cook, the languages I grew up hearing, the environment that I have been surrounded by, the learnings my parents taught me, it is too, fundamentally who I am and therefore what Jasmine Alexa is.”
– Jasmine Gescheit, Founding designer of Jasmine Alexa
– Jasmine Gescheit, Founding designer of Jasmine Alexa
Where it all began
“Being born and raised in Australia has shaped who I am, and subsequently, the foundation of Jasmine Alexa. Founded upon our laidback Aussie lifestyle and active coastal culture, of sunburnt summers, blue skies that turn red at the end of the day, of backyard barbecues with friends and long walks on the beach.
It is also my European and Mediterranean roots that have too shaped who I am and how I design. These cultures are deep within me and the brand. From the way I cook, the languages I grew up hearing, the environment that I have been surrounded by, the learnings my parents taught me, it is too, fundamentally who I am and therefore what Jasmine Alexa is.”
– Jasmine Gescheit, Founding designer of Jasmine Alexa
– Jasmine Gescheit, Founding designer of Jasmine Alexa
This is me
Mental health is often stigmatised to be about struggle, weakness, isolation and shame. Rarely do we hear terms such as courage, celebration, connection or acceptance. At Jasmine Alexa we believe that should change.
That's why we created 'This is me.' To foster positive conversation and normalise the taboo walls that surround mental health. Together we change the face of mental health. By connecting with others, sharing experiences and having the right conversations, we can find support and normalise the discussion.
This is me
Mental health is often stigmatised to be about struggle, weakness, isolation and shame. Rarely do we hear terms such as courage, celebration, connection or acceptance. At Jasmine Alexa we believe that should change.
That's why we created 'This is me.' To foster positive conversation and normalise the taboo walls that surround mental health. Together we change the face of mental health. By connecting with others, sharing experiences and having the right conversations, we can find support and normalise the discussion.
Explore the range
