Our Story

Timeless active-leisurewear for the modern woman. Inspiring you to move with ease and confidence so you can set your own pace.
At Jasmine Alexa we want you to feel your best from the inside out, that’s why we focus on the mental health and wellbeing benefits of mindful movement inspired by dressing with ease and confidence through all elements of life.

Our mission

Our modern lives are fast paced with no sign of slowing down. We are always on the go, always connected and always curious for more. We believe that we should be able to dress to combat our ‘always’ lifestyles. That’s why we make timeless and elegant clothes for you – the modern active woman. We allow you to dress effortlessly and move freely through all elements of life, giving you the confidence to set your own pace.

Our mission

Our modern lives are fast paced with no sign of slowing down. We are always on the go, always connected and always curious for more. We believe that we should be able to dress to combat our ‘always’ lifestyles. That’s why we make timeless and elegant clothes for you – the modern active woman. We allow you to dress effortlessly and move freely through all elements of life, giving you the confidence to set your own pace.

Where it all began

“I was born and raised in Melbourne, Australia and have always lived a very active lifestyle. Even as a child I was always outdoors and playing sports – I was and still am a tom boy at heart. However, as I grew up and dove into a career, I felt overwhelmed by my always on-the-go lifestyle. I wanted clothes that would allow me to dress with ease and a brand that spoke to my values. A brand that encouraged women to feel their best from the inside out, not the outside in.”
– Jasmine Gescheit, Founder and CWO (chief wellbeing officer) of Jasmine Alexa

Where it all began

“I was born and raised in Melbourne, Australia and have always lived a very active lifestyle. Even as a child I was always outdoors and playing sports – I was and still am a tom boy at heart. However, as I grew up and dove into a career, I felt overwhelmed by my always on-the-go lifestyle. I wanted clothes that would allow me to dress with ease and a brand that spoke to my values. A brand that encouraged women to feel their best from the inside out, not the outside in.”
– Jasmine Gescheit, Founder and CWO (chief wellbeing officer) of Jasmine Alexa
PURPOSE

Mental & Physical Wellbeing

It goes without saying the strong synergies between mental and physical wellbeing. One cannot exist without the other, yet one can greatly impact the other too. That’s why we launched ‘This is me,’ – to start the important conversation about something that effects so many of us…mental health. 1 in 2 Australian’s will suffer from mental health issues at some point in their lives, with women being more likely to be affected. Together, we can break down the taboo walls that surround the discussion of mental health and normalise it.
PURPOSE

Mental & Physical Wellbeing

It goes without saying the strong synergies between mental and physical wellbeing. One cannot exist without the other, yet one can greatly impact the other too. That’s why we launched ‘This is me,’ – to start the important conversation about something that effects so many of us…mental health. 1 in 2 Australian’s will suffer from mental health issues at some point in their lives, with women being more likely to be affected. Together, we can break down the taboo walls that surround the discussion of mental health and normalise it.