This is me

"I’ve decided not to treat life as if it’s on hold. I’m going to keep living and do things that make me feel good and keep contributing in any way that I can."

'There’s a lot of rhetoric in the self-development and wellness sphere that we must ‘optimise’ the time, be productive, reinvent ourselves, start a side hustle etc. That’s all well and good If you’re in the headspace, but ..."

We’re trying to be grateful for the little things. The simple stuff that sometimes goes unnoticed, like how nice the afternoons are now the sun is out, morning walks along the beach or being able to spend more time with our dog now that we are home all the time”

Priyanka shares invaluable insight about isolation, as this is not her first time in isolation after caring for her baby Lily, who sadly lost her battle with an incurable brain condition, Miller Dieker Syndrome in 2017.

Lauren is a good friend and one half of the cult brand, Will & Bear. Loz shares her current world and how she is guiding and navigating her way through this time.

Andie is the founder of the coveted Vinny Yoga, a comprehensive yoga directory aimed to help you discover and expand your yoga practice. After launching ‘Vinny at Home’, we spoke to Andie about her day-to-day and finding her new normal during this time

Founder of Jasmine Alexa. I  share some insight into what has worked and was hasn’t for me, in the hopes that it can shed some light on your current worlds.

Whether you're sweating up in a storm in your living room, or just want to have a good old fashioned boogie, we have created the most epic disco playlist for you!

Tess is the founder of the epic creative agency Smack Bang Designs in Sydney, whilst tough times prevail, her positive outlook during this time is infectious.

You may remember Jessie from This is me, who shared her incredible story of beating cancer and surviving a liver transplant…all before she was even 30 years old! Jessie has shared with us all her isolation experience as a mother of 2, and as someone who is immune compromised.

In need of some new tunes to get you in the flow of work? We have handpicked our favourite working from home tunes, to help keep you motivated and inspired.

In need of some new tunes to unwind and slow down to? We have hand picked our favourite slow jams, soulful classics and heartfelt tunes to help you to unwind. So pour yourself a cup of tea, sit back, and relax.

“I think everyone needs a gentle reminder to remain kind to one another.” Georgia is simply put, a breath of fresh air. She shares her invaluable insights into how she is managing during this difficult time.

Freya has harnessed lockdown and devoted the extra time to launch and grow her online wellness consulting business. She shares with us how she has managed this time and how without the pandemic, she doesn’t feel she would be where she is today. The silver lining…

Alice is the brains behind NOAH Training and whilst she has had to adapt her business through this time, her optimism and positivity shines through.

We step into Amanda’s world and find out how she is settling in to her new normal at home.

Not only did she co-found frank body, Willow & Blake and LBSS Cafe, she has also published a children’s book. Now she wants to shake up and entire industry, and an entire mindset of girls everywhere. Meet Erika Geraerts, the brains behind Fluff a “beauty brand that wants to change the face of the beauty industry, not the face of girls”…

Gry has cultivated a thriving business that has 15 staff, high profile clientele and won countless awards. But what is the most inspiring part is that she has built HÜD based upon a people and purpose first, profit second mentality –  which is a true testament to Gry as a person. Find out why Gry is one of the most inspiring women I know.

Walking into an Upstate Studio in like a burst of happiness. It’s a community, a lifestyle, a home away from home. So it’s no surprise that we wanted to interview Gail Asbell, the co-founder of Upstate, to find out about her journey and how Upstate came to life…

Dani plays huge part in the day to day operations of Australian professional tennis and the Australian tennis players we all know and love (Go team Barty!)She also just finished her Phd, has run marathons, done triathlons, trekked to Everest Base Camp and drank whiskey chilled with glacial ice. Let’s meet Dani…

Clarissa is one of those people who light up a room when she walks in, she has an energy about her, a warmth almost, she is also incredibly generous with her time and willingness to lend a hand. She is also the founder of True Tribe, and an incredible mum to Zephyr. Let’s meet Clarissa…

"Recognising self doubt, then taking action allows you to move onwards and upwards."

To put it simply, Marsha is breath of fresh air. A Melbourne based art director and a creative genius who is as talented as she is kind and as humble as she is brave. Her work will take you on a journey, sparking curiosity and feeling of wonderment…

I had the absolute pleasure of talking with @relauncher_alison from the Mindfulbiz Podcast about thinking outside the box when it comes to business, social Media, influencer marketing, distribution and brand extension. 

I had the absolute pleasure of speaking to Casey from The Real Her Project podcast about Jasmine Alexa being more than just a clothing brand, the need for ethical and sustainable fashion, my journey in the industry, This is and what it means to truly give back as a business owner.⁠

I had the honour to spoke to the lovely Hayley from Be The Girl Podcast about how I started in the fashion industry, This is me and my mental health journey, balancing a healthy lifestyle while running 2 businesses and a part time job, plus so much more. 

I had the absolute pleasure of talking to Alicia from Honestly Imperfect to share what the journey was like behind launching Jasmine Alexa and my own mental health story plus so much more.

Join Jasmine and the beautiful international stylist, bespoke shopper and dear friend Coco Louise for a fun styling session with the new Soleil collection.

There is nothing more powerful than a woman determined to rise, and I was lucky enough to speak to the power house that is Jessie Alice, the co-founder of Eco Hair Ties who is on a mission to change the world, one hair-do at a time!

Andie is a power force, and has never been afraid to take a leap or dream too big. With the launch of her exciting new venture Vinny Yoga, Andie has already taken the Melbourne yoga scene by storm…

"You do not need to change your clothes or your body to be of value to the world."

"Don’t be afraid to do what you love or of failure."

At the end of the day, the only person who needs to like you is yourself. I'm really big on authenticity and vulnerability, and I'm constantly working on showing up as the rawest and most honest version of myself.

From little things, big things grow. Our exclusive Jasmine Alexa x The ICONIC non-for-profit ‘This is me’ tee, aims to start those important conversations. Find out how…

“Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.” 

“Once you have the courage to start having honest and vulnerable conversations with those around you, you realise that we are all just winging it in the best way we can. Life is messy, but it is a beautiful mess!”

“The shame and guilt left when I realised I was no different from anyone else.”

“I do not want to be defined by my past, not that is saddens me anymore, but because I know I am a different person now.”

“I had to accept my new reality and actually realise it is ok to be sad and grieve the person I once was.”

"The most challenging moments are often our biggest times of growth."

Acceptance is a beautiful thing. It eases suffering and changes the nature of our experience. Coupled with the embrace for living gently and naturally, which opened my eyes to a new way of living and life itself.

A little less serious Name: Beth Cousens Age: 26 Where are you right now- tell us what you can see? I’m in...

“I think I try so hard to be okay for everyone else that I let my own health slip away from me.”

“Don’t let people make you feel like you’re not enough because self-worth comes from within.”

“I became overwhelmed with anxiety and depression and felt about ending my life every day for about a month.”

“I guess you could say I am lucky to be alive.”

Nutritionist Jess Barber's refined sugar-free, dairy-free, gluten-free, and most importantly, incredibly delicious Salted Caramel Mars bars recipe from her 'Staples' ebook. 

Zingy, zesty, cheesy, punchy. Say no more! Perfect as a light lunch or a side salad.

There is nothing quite as comforting as a plate full of steaming hot dumplings covered in chilli oil. My fool proof recipe are juicy, full of flavour and super easy to make.⁠

My fool-proof Limoncello recipe! Easy to make, easier to drink!

This recipe has been a staple in my daily lunches for years now. I never get sick of it! But don't take my word for it. Try it for yourself.

The perfect salad for those warm summer night! Perfect with a glass of chilled wine.

I make this dish almost weekly (no joke!) It is the perfect easy, healthy and flavour packed dish for those warm summer nights. ⁠⠀

A delicious simple and easy dish perfect for breakfast, lunch or dinner. Rich in complex carbohydrates, protein, healthy fats and fermented foods to nourish your microbiome and keep your energy sustained for longer (we all need this during lockdown!).

An easy and delicious flavour packed recipe to add to your home cooking list.