Hello and welcome!

Hi! I'm Jasmine, the founder and designer behind Jasmine Alexa, and I'm thrilled you've found your way here!


Like you, I know what it's like trying to juggle it all – rushing from morning workouts to work meetings, catching up with friends, and somehow finding those precious moments of 'me time' in between. I found myself constantly wondering why I had to choose between feeling comfortable and looking put-together. That question became my mission, and in 2017, Jasmine Alexa was born.


This is the solution I wished I had during all those moments of standing in front of my wardrobe, frustrated that nothing seemed to work for my full day ahead. Every piece I design is created with real life in mind, because I believe your clothes should work as hard as you do. Whether you're dashing to a coffee meeting, heading to the gym, or meeting friends for dinner, I want you to feel confident, comfortable, and completely yourself.


What makes me most proud is seeing how different women style these pieces to fit their unique lives. Every body is different, every schedule is unique, and that's exactly what makes the J.A community so special. I've poured my heart into creating versatile, high-quality pieces that adapt to your life – not the other way around.


Thank you for being part of this journey. I can't wait to see how you make Jasmine Alexa part of your story.


Jasmine xx

A trip down memory lane

2017- Launch Jasmine Alexa from my living room

Show at MBFWA in Sydney. Complete pinch me moment.

Launch 'This is me'

The Double Up crop makes the cover of Women's Health Magazine UK & AUS

Host first IWD event with over 50 female founders

Jasmine Alexa is stocked in over 70 stores in Australia and worn by thousands of women around the world!

Manarola Trackpant Black Manarola Trackpant Black
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Manarola Trackpant Black
Regular price $139
    Manarola Shirt White Manarola Shirt White
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    Manarola Shirt White
    Regular price $149
      Lido Tank Black Lido Tank Black
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      Lido Tank Black
      Regular price $79
        Back Home Sweatshirt White Back Home Sweatshirt White
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        Back Home Sweatshirt White
        Regular price $129
          Back Home Tshirt Black Back Home Tshirt Black
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          Back Home Tshirt Black
          Regular price $89
            Manarola Trackpant Coral Manarola Trackpant Coral
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            Manarola Trackpant Coral
            Regular price $139
              Manarola Shirt Black Manarola Shirt Black
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              Add to Cart
              Manarola Shirt Black
              Regular price $149
                Lido Tank Oatmeal Lido Tank Oatmeal
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                Lido Tank Oatmeal
                Regular price $79
                  Back Home Sweatshirt Coral Back Home Sweatshirt Coral
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                  Add to Cart
                  Back Home Sweatshirt Coral
                  Regular price $129
                    Back Home Tshirt Coral Back Home Tshirt Coral
                    Quickshop
                    Add to Cart
                    Back Home Tshirt Coral
                    Regular price $89