About Us
Founded in 2017 by Jasmine Gescheit, Jasmine Alexa emerged as a revolutionary force in Australian leisurewear, redefining how modern individuals approach their everyday wardrobe. What began as a personal quest to solve the universal challenge of balancing style with functionality has evolved into a brand that embodies the essence of contemporary living.
Jasmine's journey started with a simple observation: in today's fast-paced world, our wardrobes need to work as hard as we do. Juggling corporate meetings, workout sessions, social engagements, and personal time, she recognised the need for clothing that could seamlessly transition through life's diverse moments while maintaining both comfort and sophistication.
Jasmine Alexa stands apart in the fashion landscape by creating pieces that truly understand and adapt to real life. Each garment is thoughtfully designed with versatility at its core, ensuring that wearers never have to compromise between looking polished and feeling comfortable. This innovative approach has redefined what modern Australian leisurewear can be.