In Conversation with Alison Morgan
Tell us a bit about yourself and your business?
I'm the founder of business coaching company, Relauncher, specialising in one-on-one online Business Coaching. I'm also the founder of Sticky Studio; a boutique branding studio specialising in Small Business Branding and Marketing.
How, when and why did you decide to launch? What was the lightbulb moment? My Corporate background involved working for Global Blue Chip Companies in their Marketing and Business Development teams. 11years ago, I launched Relauncher, where I coach Small Business Owners to set up, grow or evolve their business. All coaching is 1:1, with tailored solutions to grow their business. Businesses range from start ups through to those with multi-million dollar turnovers. All sessions are focused on moving the business forward in a way that aligns with the Business Owner. From there, I launched Sticky Studio. I have a team of fabulous Designers who create beautiful brands, ebooks, online courses, packaging and so much more; allowing for brands to pop! There wasn't ever a lightbulb moment to start my own business - it was a dream I had since I was in high school.
It can be incredible daunting starting your own business. What do you think equipped you for it and what gave you the conviction to actually do it? I had several years working in Corporate around Australia and in London. I was way too green to start my business any earlier, so this was a great foundation for me to springboard from! I had fabulous mentors and really great experience working with big budgets. Small Business is so different, however I found this experience gave me confidence in starting my own business.
What were the major obstacles or challenges, especially unforeseen ones? Finding my target audience and converting sales. Most businesses face this in their initial years in business - it takes \ longer to get a business on track than I had originally thought! However once you adjust and evolve (which is part of the journey), the rewards are there waiting.